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What is PPC? PPC stands for pay-per-click advertising – you bid on keywords that describe your business, your products, or your target audience. Then, you’re charged your bid price every time someone clicks on your ad on Goggle, Yahoo MSN, Bing or any other network.
We would love to tell you that you could sit down for 1 hour today and start cranking out great ads, picking great keywords, and creating tons of sales or leads using PPC for your business or web site, but it would not be the truth! In fact PPC today is one of the most complex and gambling strategy, and only by mastering your skills you can succeed.
We will try to lay out the best possible strategy for a successful first day of Pay Per Click Campaign here. Contextual PPC model is used in similar ways on Goggle, Yahoo, Bing, Facebook & Myspace Paid Networks
Basic Steps to Successful PPC Campaign
- Step 1 Keyword Research
Finding high converting, best tools to use
- Step 2 Effective Campaign Settings
Refer to full PPC Guide for Campaign settings
- Step 3 Landing Pages
Have separate page for each keyword, include calls above the fold
- Step 4 Writing Ads
Relevant & Eye Catching adds
- Step 5 Higher click thru rate strategy
Network specific settings tune
- Step 6 Choosing PPC campaign type
Start with Keywords or Placements
- Step 7 Advanced Tuning Techniques
Web stats, AB testing and analytics
- Step 8 Protecting your Campaigns
Do not let spy co copy your campaign
Come up with the right message and put it in front of the right people. Never get discouraged by a few bumps in the beginning, everyone must go this road. Strive to create good Quality Score PPC campaign.
Best PPC Bid Management Tools
There are hundreds of PP Search Engines you can buy traffic from, and the number is increases every day. But Goggle remains to be the largest and best for volume, traffic quality and user interface. It is worth mentioning newly emerging big player with lots of leverage – MSN AdCenter and networks like: Bidvertiser, Exit Junction, Adbrite, Chitika or even Myspace.